News Blog

New blog section addition for sharing interesting data visualisations and insights on Uzbekistan

During my studies in London (UK) back in 2006, I initially wanted to write my masters dissertation thesis based on Uzbekistan market. But the main challenge I faced was the lack of any valid or credible data on the web related to Uzbekistan's social, economic and business matters. But today, the situation has changed a lot as the Internet become widespread and more accessible throughout the country. Local businesses have started expoiting the Internet opportunities by creating several news and media portal websites and more importantly, the government has been taking many Internet related intitiatives.

One of such sound initiatives was the recent launch of the open data portal of the Republic of the Uzbekistan - www.data.gov.uz, which aims to promote data democracy by offering valid social, economic and other types of data sets for all those interested parties in the form of .csv, .json, .xml formats through its website. Although the website is only few months old now, it already contains over 250 data sets, provided by over 25 government organisations, and which have already been downloaded nearly 15,000 times. And as I live and breathe data in my daily jobs, I decided to explore it myself and share with you some of the interesting insights I found. To start with, I picked the data related to number of people who left Uzbekistan between 1991-2013, cleaned the data files (more on that at the end), analysed and visualised, so here what I came up with:


As you can see, the numbers seem high and most people left the country during the first four years after Uzbekistan gained its independence. But as this total aggregated data doesn't tell us much, I then broked down the numbers by the regions and here some interesting things started to showing up.


What is clear from this treemap is that the majority of people (over 30%) who left were from Tashkent. And surprisingly to me, the least number of people left were actually from my own city, Namangan. However, the ratio given in this visual represent the percentages of total amount of people who left, and doesn't take into account the size of a region's population. So I downloaded the population data by regions from the same website and merged it with my main data set, and got the following as a result.


What's more interesting we can see from this graph is that although the highest number of people left were from Tashkent, it turns out that most people who left were actually from Navoi region compared against the region's population, and the percent of population left from Fergana and Samarkand is relatively low. So here is another summarised view for you.


I think the most important insights we can take from this visual is that every year on average 1% of Uzbekistan population leaves the country of which most of them leave from Djizak (1.2%), Tashkent, Syrdarya, Karakalpakstan and Navoi (2.1%) regions. But if you consider total figures, Navoi has lost 42% of its population since 1991 (Uzbekistan - 19%), despite many large scale investments have been made in the region in recent years. This should give enough implications to local governments to further study the causes of such big losses. This applies to the rest of top five regions in the graph as well.

However, it is also important to note the limitations of the data used as they don't include any age groups, professional background, gender, reasons for travel, percent of people returned and other attributes that would certainly add even more value to the analysis. In addition, the data available on the website is provided quite in a messy form as if they were thrown away to the bin because they require a lot of deep cleaning, formatting and optimising which can be very time consuming. Here is an example of how the downloaded data file is given in a .csv format compared to how it's displayed on the web:


I hope the administration of Data.gov.uz will try to provide further more well-structured and optimised data sets, so the people and businesses like us could even more benefit from such open data initiative. And in conclusion, I will try to publish here even more interesting data insights from time to time. Please feel free to leave your comments and suggestions below.

Digital marketing and analytics training modules overview - attendees registration continues

Day 1: Strategy & Planning


A lot of businesses in Uzbekistan engage themselves in online advertising and social media without first developing their thorough planning and strategic preparation for online marketing. This often leads to failures of their marketing campaigns and doesn't allow them to fully recognise and benefit from the opportunities and impact of digital marketing to their businesses. This unit will help participants to understand the scope of digital marketing and its relevance to their organisations and markets. It will focus on the importance of planning by setting clear business objectives, developing relevant tactics and identifying performance measurement techniques. While introducing to some most widely used frameworks and models, participants will better understand the applications of digital technologies and channels to achieve their marketing and business objectives, as well as how they can be used to find, get, keep and grow customers. The importance of budgeting along with pros and cons of working with agencies will also be highlighted.

Day 2: Website Design


How effective do you think is your website and how it actually contributes to the success of your business? Website is the face of your company on the web over which you (should) have full control. However, many local websites keep being developed and designed by 3rd party agencies and managed by IT and web development people, rather than marketers. This unit will guide you through the best practice process of web development from a high level business perspective with an aim to deliver customer-centric, outcome-driven websites by applying principles and approaches of usability, accessibility, persuasion, responsiveness and adaptability. You will also learn how to develop an effective brief for website creation and enhancement to your agency as well as how to assess the quality and effectiveness of their web development and design. For those who wish to gain full control over their web presence, alternative ways of website designing will be introduced for more effective web marketing.

Day 3: Search Marketing


Search is still incredibly effective and at the same time very competitive vital element of any marketing campaign. On this module you will learn about the key concepts, techniques and differences between search engine optimisation (SEO) and search advertising, also called pay-per-click (PPC) advertising in the examples of Google and Bing search advertising tools. It will provide you with a solid practical knowledge about on-page and off-page elements of optimising your site for search engines in order to increase your organic traffic from Google, Bing and others. And it will guide you through effective planning, starting and managing your own search advertising campaigns to better target the people you want to reach. The importance of keywords and targeting options, search ad elements, landing pages, bidding, conversion and tracking the performance of your search ad s will also be thoroughly covered.

Day 4: Email Marketing


Email is a powerful channel and tool marketers use in order to better communicate with their prospects and customers. Unfortunately, email marketing in Uzbekistan is just limited to sending out cold and untargeted commercial proposals to 3rd party acquired email lists, which simply results in a full waste of time, efforts and resources. This unit will help you understand how email can deliver one of the highest return on investment of any of your online marketing activity and it will guide you through the right and effective way of using email to communicate with your audience. The participants will learn the concept of permission based marketing and develop competencies to plan, execute, measure and budget for effective email marketing campaigns. You will learn about some of the most effective email marketing tools you can use to start communicating with your audience for information alerting, converting, retention and other purposes along with tracking and measuring e-campaigns, increasing response rates and growing your email lists.

Day 5: Display Advertising


This module will provide you with everything you need to know about online display advertising based on internationally accepted standards and best practices. By gaining a good understanding about display ad types and formats, media planning and buying approaches, you will learn how to effectively plan your online campaign, set your campaign objectives, precisely target your audience, measure the effectiveness of your ads and optimise the performance of your campaigns. You will also gain practical understanding of retargeting and remarketing concepts along with attribution modelling in order to maximise the return of your display advertising. If your business' online advertising is carried out by 3rd party ad agency, you will also benefit from topics on how to brief, monitor and control your suppliers or service providers; and if you wish to stay on top and in full control of your ads and budget, you will learn how Daromad ad network can simplify the process and maximise the effectiveness of your online advertising.

Day 6: Social Media Marketing


Marketing or advertising on social media channels has become an essential part of digital, especially for driving traffic to your website, lead generation, customer engagement and reputation management. While you can no longer ignore the power of social media, you should also treat it as a very dynamic and sensitive area, because depending on how you manage it, it can either make or break your business. So while existing top local media channels keep growing in size, become more influential and more and more niche social channels and platforms evolve, it is important to choose and focus on the right channel for your business and purpose. This module will provide you with practical knowledge and techniques on how to manage your social media marketing programs effectively and productively along with practical skills on how to better utilise the channels like Facebook, Twitter, LinkedIn, YouTube etc. toward the success of your business by solving marketing and communication challenges.

Day 7: Content Marketing


Although this part of the training might seem like an extension to the previous module, it certainly serves as a discipline of its own requiring a strategic approach. Whether you're marketing a physical product or service, you can learn how to attract your audience with engaging content that could gradually convince them to acquire your offering. You will learn how you can distribute relevant and valuable content through corporate blogging, whitepapers, e-books, industry reports, infographics, webinars, podcasting, viral messages and others to effectively attract, engage and acquire your desired target audience and gradually convert their engagement into profitable customer actions. Upon completion of this module you will learn that content marketing is not about sharing 3rd party images and news on your Facebook page but more about creating the right content that is truly interesting, engaging and valuable to the right people that can position your brand as an expert in your chosen field.

Day 8: Digital Analytics


You will learn about the different types of web and digital analytics packages along with their benefits and challenges. This module will help you get the most of your website, mobile and social data by showing what you should measure, how should you report and what actions should you take as a result. From understanding key approaches of collecting and tracking data to setting solid right objectives, goals, KPIs, you will learn how to measure the effectiveness and financial return of your corporate, e-commerce, brand and other portfolio websites with the use of some of the popular free and low cost web, mobile, social and visual analytics tools and platforms. As you will be well introduced to the concepts of big data, universal analytics and conversion rate optimisation, you will learn some effective techniques of analysing your data to extract maximum information, convert them into insights and make good data-driven decisions for business.

Day 9: User Experience


Whether you're developing a new site or improving the existing one, it is important you understand how vital is user experience and the user journey in building successful brands. This module will primarily focus on usability and user experience design principles with digital research techniques you can apply and tools you can use in order to understand the level of your website's user experience attributes and how you can further optimise your website's conversion paths in order to continuously improve your audience engagement and loyalty with your content. You will be introduced to a few top and most effective voice of the customer and user based analytics tools that can help you capture your user experience challenges and improve your website with a user-centric design approach. You will be introduced to the concept and practice of conversion rate optimisation, A/B testing and effective landing pages in the process of transforming your new site visitors into prospective leads and long-term loyal customers.

Day 10: Online Reputation


This module will help you learn how to manage your reputation across digital media channels by understanding and influencing the perception of your brand, product or service online. You might have a great PR person who is more likely busy with promoting your brand across various media channels, without paying attention to real conversations and mentions about your business happening online. Therefore, a good PR person should ensure that you know what is being said about you across digital channels, and that you are leading the conversation. And this can be well achieved through social listening and online reputation monitoring techniques. When creating your brand presence in social media, you should approach it carefully and strategically because poorly managed social media campaigns can easily backfire your long-years built reputation. While tracking your company’s reputation across the internet can be a hard work across different countries and in different languages, you'll get to know some tools and strategies that can make it much easier.

Introducing "Fast Track Web Marketing & Analytics" training for marketing professionals and website owners in Uzbekistan

PDGTAL is pleased to offer the first of its kind comprehensive training program in Uzbek, Russian, English languages designed for mid-senior marketing professionals and website owners in Uzbekistan to help them better understand the business value and opportunities of online marketing with web analytics to their organisations, and apply those techniques effectively to meet their business objectives.The course will contain 10 modules providing a thorough understanding to core digital marketing skills with detailed look at each of the these disciplines:

1. Strategy & Planning
2. Website Design
3. Search Marketing
4. Email Marketing
5. Display Advertising
6. Social Media
7. Content Marketing
8. Digital Analytics
9. User Experience
10. Online Reputation

How this course is different?

The aim of this training programme is to provide practitioners with most complete and accurate, comprehensive, yet easy to understand and follow, practical and jargon-free, up to date and relevant information, so they can apply their acquired knowledge and skills in their day to day operations right way. Moreover, this programme is perhaps going to be the first and only one of its kind to be offered fully in Uzbek language along in Russian and English for relevant audiences.

Who should attend?

Mid to senior managers of local and international organisations based in Uzbekistan who are responsible for their marketing, communications, sales and commercial departments. Business and website owners or other decision makers who wish to build or grow their ventures with online marketing and web analytics. Aspiring students or university graduates who wish to get a job in the areas of digital marketing and analytics.

How I or my organisation will benefit from the training?

Upon completion of the course, the participants will be able to effectively plan and apply their acquired knowledge and skills, key digital technologies and techniques to meet their marketing, communications and commercial objectives. They will be able to continuously improve the value and contribution of digital media to the success of their marketing programmes and business. Successful participants will also be awarded with the Certificate of Attendance by Prospectuz DGTAL.

Who will provide the training?

The whole course will be delivered solely by the head of our company Abdurashid Atahanov, Digital Analytics Consultant and a Certified Web Analyst (License No: CWA1405198). As a holder of MSc in International Business with major in Digital Marketing Communications as well as Diploma in Digital Marketing from the UK's top institutions, Abdurashid helped a lot of large international organisations and brands in measuring the effectiveness of their corporate websites and marketing projects. He has also been lecturing on Retail & Services Marketing with Management of Business Information Systems at MDIST since 2014. Apart from consulting, Abdurashid is actively involved in his two start up projects: daromad.com and prospectuz.com. You can learn more about Abdurashid on Our Team page.

Where and When?

The training is expected to commence between 27 Apr - 04 May at the Inkonel Business Centre in Tashkent.
The program represents 30 hours of face-to-face teaching sessions at 3 hrs a day for 2 weeks from Mon-Fri 5pm-8pm with 20 mins coffee break intervals. Exact date and time will be confirmed in due course, taking into account the availability of attendees.

How many people can attend?

In order to make the training as effective and interactive as possible, we currently accept between 15-20 participants only.

How much it will cost?

The price for the full training course is UZS 945,000 which includes light coffee breaks and the Certificate of Attendance. Existing university students who wish to attend the training can get 25% discount on the proof of their student ID. We offer discount for students mainly because compared to working professionals, they perhaps might not be able to apply their acquired knowledge and skills right away on the job but they will certainly develop a good thorough awareness about the industry, increase their employability and benefit from professional networking.

How to register?

Just head to our Digital Training page, hover over the first training course block and click the "Apply now" link. You will be displayed with a quick and easy form to fill in and submit. We will then review your entry and email you our Training Modules Overview together with the Service Agreement form which you will be able to securely e-sign and then follow up with the payment via bank transfer or card payment. Upon receipt of your full payment, we will confirm your participation and further provide and update you with necessary course relevant information and instructions. The seats are limited to 20 attendees only.

More training choices

For more advanced training options on particular areas of digital marketing and analytics for yourself or your organisation, you can learn about our other individually tailored training courses currently offered on Our Training page that are going to commence from June 2015 onwards. If you find the right course for your needs, you can register for it right away and enjoy the "early bird" fixed rates as prices will go up later.

Uzbekistan's Prospectus Digital LLC changes its legal entity form in Tashkent

We are pleased to inform that Prospectuz DGTAL's strategic regional partner in Uzbekistan, Prospectus Digital LLC has transformed its legal entity ownership form into a Private Enterprise (PE) status, having officially been re-incorporated in the city of Tashkent on the 23rd Mar 2015. From now on the company will be operated as Prospectus Digital Private Enterprise or Prospectus Digital PE.

We hope that this new legal entity status will allow the business to produce even more productive and exciting results in the months and years ahead.